On June 1, 2017, MACHANG MUSIC & PICTURES re-invested and launched the only LP production plant in South Korea to produce and sell records. To this end, the customer proposed new graphic design requirements: including LOGO, business cards, T-shirts, record albums and offline exhibitions. According to the pronunciation of the brand Machang, we carried out LOGO design through the way of hand-drawn animation to convey the brand information intuitively; and selected color reflecting the sense of historical sedimentation as much as possible, as well as the texture of the vinyl record, clear at a glance.