Godis is a new maternal and infant health product brand. HIT was responsible for the whole design of Godis, and the senior animation design team of HIT design department conducted the overall analysis and design of Godis. The brand image is the most important design part of the project. According to customer requirements, we systematically investigated the mascots of famous maternal and infant products in Europe and Asia at that time to seek the most appropriate style features, and provide users with the design of a variety of cartoon mascots, embodying their own unique background, character, characteristics, etc., and finally completed the initial design of Godis image in two months. The design of Godis’s peripheral image and image extension is still under progress according to the requirements.